ams OSRAM Case: More than Virtual Reality

More than Virtual Reality:

Widening the view of the world

Virtual Reality (VR) is no longer a foreign word to many people today. VR glasses based on 3D technologies allow us to create artificial reality.

In addition to VR, Augmented Reality (AR) is playing a more and more important role in today’s modern world. This term may sound unfamiliar at first glance, but “Pokemon Go” or Auto Head-Up Displays have already found their way into many persons’ lives. AR interlinks the physical and digital worlds through information and images – serving as an interface between people and their environment, while at the same time enabling interaction through the position of the camera, the action angle and the image analysis technology. In the future, AR will play an indispensable role in leisure activities, education and mobility.

And Mixed Reality is the result of combining these two technologies. Optical semiconductor products enable the virtual detection of users in their environment. This can prove extremely helpful, for example for development teams, enabling them to view a product via VR and simulate future situations via AR.

To function correctly, both Augmented and Virtual Reality require a large number of optical semiconductor products – those detecting the user and his environment and those serving for illumination and projection. Thanks to its broad and innovative product portfolio of infrared transmitters, lasers and photo detectors, OSRAM is already a preferred supplier for both product technologies. “Almost all leading AR and VR device manufacturers place their trust in our lighting solutions”, emphasizes Eric Kürzel, Marketing Manager at OSRAM Opto Semiconductors. “We’re the technology and market leader in infrared and laser technology. Thanks to our unique range of technologies, we are the preferred partner of this emerging industry.”

“Augmented and Virtual Reality will widen our view of the world. And we make sure that this view becomes an amazing experience.”

Eric, Marketing Manager at ams OSRAM Opto Semiconductors