As a HR Communication & Social Media Manager no two days are exactly the same, but there are key responsibilities that shape each day’s activities. My role is dynamic and deeply intertwined with the company’s image and culture, ensuring we attract top talent and maintain a positive workplace environment. My tasks include aligning strategies and communicatin, supporting with employer branding initiatives, engaging with networks as well as reviewing and planning.

An important part is to prepare the social media content strategies for the next months. This could involve planning a new campaign that showcases our company culture, spotlighting employee success stories, or promoting job openings across platforms like LinkedIn, Instagram, and Facebook. We also review analytics from previous posts to see what’s resonating with our audience, using data to inform our next steps.

In addition, I strongly collaborate with other departments to create content that reflects the unique culture and values of our organization. For example, I might organize a video shoot with our employees, highlighting why they enjoy working here, or draft captions for a posting that showcase the perks and benefits we offer.

Internal HR communication means that I often work with our HR teams to ensure our internal messages reflect the same values and vision we promote externally.

Additionally, I monitor our online reputation, reviewing feedback from platforms like Glassdoor, Kununu or Indeed. If there are reviews or comments, I work closely with my team to address concerns and celebrate positive feedback. Transparency is key and maintaining an authentic dialogue with current and future employees is essential for building trust.

Regularly I check the engagement rates on our latest employer branding content, social media posts, and employee communications to ensure we’re on track with our goals.